Australian Chinese Relations Australia s Largest...

The Australian-Chinese relationship stands as an important symbol for international relations in the Asian region. Presently, Australian face an important juncture in their relationship with China. Should Australians be concerned with Chinese military aggressions in the South China Sea or be more focused on strengthening an already strong Australian-Chinese economic partnership? China is Australia’s largest trading partner and has been a vehicle for Australian economic growth in recent decades (Drysdale Xiaoqiang). Australian leaders must value the self-interest of the people of Australia. Leaders must focus on ensuring long term survival and prosperity of the great nation of Australia. I advocate a mostly defensive realist approach for Australian foreign policy towards China. I believe a policy of economic engagement suits the short and long term interest of Australia and will provide needed stability to the region. First, I must provide the policy framework for which I am a dvocating. As a defensive realist I see states as primary actors and do not believe that non-states should have a sizable role in our decision making process. Additionally, we must understand the international system in anarchical. There is not central authority in the international system and we must view nation-states as entities fighting for survival. I think we must identity polices that serve in the self-interest of Australia and reject the idea that we can predict the behavior of ChineseShow MoreRelatedFree Trade Agreements And The Trade Agreement909 Words   |  4 Pagesprotection or restrictions on foreign service provider’s industry. China a growing superpower, has the largest population in the world and has numerous free trade agreements with different countries. China has a free trade agreement with Australia established in 2014 and with New Zealand established in 2008. Free trade agreements help Chinese businesses by attracting investment from Australian markets. Free trade agreements increase export markets for China and lower costs of imports into China.Read MoreBilateral Trade And Investment Between China And Australia2910 Words   |  12 PagesChina and Australia Group G Chinese Economics Siung Student Number: 2014053038 Abstract The objectives of the paper are to introduce the China-Australia FTA (ChAFTA), signed by Chinese Commerce Minister Gao Huchengand Australian Trade and Investment Minister Andrew Robb, and describes benefits of the agreement for both sides. The ChAFTA has brought zero-tariff concessions for two countries. Especially in the mining industry and agriculture it has convenient policies, and Chinese people goRead More Australia And Asia Essay2444 Words   |  10 Pages This essay analyses the Australian-China bilateral relationship since 1945 and in particular its political significance to Australia. Many global factors have influenced this relationship, including the advent of the Cold War, the Korean War, the Vietnam War and the collapse of the Soviet bloc European nations. In addition, internal political changes in Australia and China have both affected and been affected by the global changes. It will be analysed that Australia’s bilateral relationship withRead MoreAustralia s Largest Two Way Trading Partner1898 Words   |  8 PagesGiven the fact that China is now Australia s largest two-way trading partner, should Australia -- particularly in view of the possible impact of China-ASEAN free-trade agreement on Australia s trade with China – fast track its negotiations with China for a free trade agreement (FTA)? Write a policy report for the Australian Senate. Abstract Around the world there is a growing system of free trade agreements (FTAs). High-quality free trade agreements can have a significant part in assisting globalRead More Australia Essays1189 Words   |  5 Pages Australia- Trade and Immigration Background As Joycelyn has mentioned Australias having greater and greater interaction with its Asian neighbours, through the areas of trade and its active role in the regional trade organization - APEC. Despite its location, Australia can hardly be thought of being an Asian country. Not so long ago, Asian were looked down upon, with a mixture of fear because of the communist aggression, pity because of their poverty, and contempt, as they dumped cheap and poorlyRead MoreChina s Growth As A Foreign Power1826 Words   |  8 PagesChina s growth as a foreign power is shifting the dynamics of global relations. It can be theorized that China as a growing influence poses a danger to middle powers economically, diplomatically and militarily. The reasoning behind this research branches from the growing prominence of middle powers as players in global politics. Particularly, focusing on the motivations of middle power states and their reactions, changes in foreign or domestic policy, to China growing as an economically, politicallyRead MoreA Free Trade Agreement ( Fta ) After The G20 Summit2493 Words   |  10 Pages â€Å"Australia and China will sign a historical Free Trade Agreement (FTA) after the G20 Summit in Brisbane. Senator Bill Heffernan warned that the FTA could be a disaster for the country without proper protections. Will Australian farmers benefit from the FTA?† A Free Trade Agreement: A Free Trade Agreements (here in referred to as FTA), is designed to reduce or remove any barriers of trade between two trading partners. These barriers can be in the form of tariffs and import quotasRead MoreA Report On An Australian Company Within Automotive Industry997 Words   |  4 Pages For an Australian company within automotive industry focused on green strategy it has been seen as an extremely positive step to move the factory overseas. The company s destination is going to be either China or India. Both countries are inclined towards greener strategies especially within the automotive industry as per deteriorating environment and pollution mostly within the cities and also globally. This report provides a recommendation which of these two countries is conducive for suchRead MoreEssay about Trade Between Australia And China1888 Words   |  8 PagesMany products we use today are made in China. Trade between Australia and China has heightened in the last couple of years. China has one of the world’s largest economies. It has an increasing role in shaping the world economy, accounting for a third of the increase in the world’s gross domestic product and imports for the period 2000 to 2003 (The Economist 2004). It is also home to a population of 1.3 billion inhabitants, consuming a variety of goods from food items to luxury commodities, toys,Read MoreThe impacts of the Stolen Generation on Australian Life Essay1600 Words   |  7 PagesAustralian’s were displaced and placed into white families. The lack of understanding and respect for Aboriginal culture also meant that many people who supported the removal of these children really thought they were doing â€Å"the right thing†. The impact on Australian life today is still being felt as the Stolen Generation is seen as a recent event has it only ended in the early 1970s. Children that where taken away back then now cannot trace back their roots and therefore have no recor d of their family history

The Vietnamese Refugees Faced Different Issues During...

On the other hand, the Vietnamese refugees faced different issues during their escape from their homeland. A staggering statistic states, â€Å"It is estimated that half of the boat people were drowned at sea or killed during their journey to find freedom† (Cao 6). Moreover, it states that, while fleeing Vietnam by boat, there were cases of robbery and of pirate raids. Based on Uong experience, fleeing into America was not an easy journey. â€Å"Those who escaped death by drowning had to endure multiple robberies, rape, or assault at the hands of the Thai pirates (an estimate two-thirds of boats were raided)† (Cao 6). Due to complications, there were individuals who were not able to flee the country by boat. â€Å"Those who did not flee the country via the seas escaped Vietnam by dangerous land routes through Cambodia to Thailand† (Cao 7). As for Uong experience, he escaped Vietnam very easily. â€Å"It was April 30, 1975, and Saigon, the capital of South Vietnam, was under siege. I was 10, the youngest of eight children† (Uong 1). Only being 10 years old, he was forced to run away from home in order to search for a better life. Hoping that he and his siblings would make it to safety, Uong parents told them to leave. Uong stated, â€Å"My parents, hoping to get us away from the chaos, told my brothers and sister to get on our bikes and ride away. When things calmed down, they said, we should come back† (Uong 2). After they had ridden away, they were able to see a â€Å"small South Vietnamese navy shipShow MoreRelatedHmong Refugees And Vietnamese Refugees1864 Words   |  8 Pagesâ€Å"It was the last time I would see them for 14 years.† Uong, who is a Vietnamese refugee, fled his home at the age of 10—being separated from his family for 14 years (Uong). Being a refugee is rough as it requires one to leave his home country and to start a new life in a completely different world. According to Yen Le Espiritu, a refugee is described as a person who harbors a well-founded fear of being persecuted for reasons of race, religion, nationality, membership of a particular social groupRead MoreInfluence of Immigration on the American Culture and Language14362 Words   |  58 PagesImportance of Religious Beliefs: â€Å"One Nation under God † †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦ Chapter II The Nation of Immigrants†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.1. American beliefs and values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.2. The Process of Americanization in American History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..... 2.3. Different Views on Americanization †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Chapter III The Mosaic of American Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Chapter IV The Influence of Immigration on American English †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4.1 Indian Influence on American English †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4.2Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslittle significance. But there is little agreement over when the twentieth century c.e. arrived, and there were several points both before the year 2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable

Social Science Research Methods for Longitudinal - myassignmenthelp

Question: Discuss about theSocial Science Research Methods for Longitudinal Research. Answer: A longitudinal research is where a researcher studies a sample of the targeted population over a long period of time so as to make inferences about their behavior. It is in this light, that understanding an individuals retirement behavior is necessary. For instance, as one approaches the retirement age, there are those who decide to undertake interim jobs prior to their complete withdrawal from the labor market. Thus, a longitudinal research comes in handy to understand the reason behind this. A suitable longitudinal research question that would address this behavior is Why are many employed individuals taking on interim jobs before their complete withdrawal from the labor market? Trochim (2006) argues that before articulating any research process, especially in social sciences, there is need to formulate and develop a feasible research design. A research design aids in developing logical reasoning that will help in addressing the research problem (Gorard, 2013). According to Vogt, Dianna and Lynne (2012), it is important for one to derive a research design that has reference to the research question at hand. In reference to individuals behavior of undertaking interim jobs prior to retirement, a cohort research design comes in handy in understanding the reasoning behind it. Through this design, aids in making use of the quantitative framework that is inclusive of the statistical data that makes the individuals under observation be united either by similar traits or behaviors. Additionally, in reference to the research question that seeks to understand the behavior of individuals nearing the retirement age, this design becomes feasible as it involves conducting a research over a period of time. Inclusively, it also involves using a sample of the population in different time periods thus making it a preferable one in the case of longitudinal research. Cohort design is flexible and can include the use of data either primary or secondary data thus providing deeper insights to the research question over time (Healy Devane, 2011). A longitudinal research design can also be used to answer the research question. This is because it involves the observing the same population over time and involving different samples when making the repeated observations (Singer Willet, 2003; Vandenberg, Ployhart, 2010). Approaches to Social Research There are various approaches that can be applied in social research. Among these, is the positivist approach. This approach uses the deductive approach where the researcher is required to focus on available facts (Crowther and Lancaster, 2008). A positivist approach is bound by the fact that the researcher should be independent and that the research should objective. It is arguable that older workers who choose to remain economically active tend to face problems finding work. Researchers who apply the positivist approach, are more likely to investigate this phenomenon by observing it rather than trying to explain the phenomenon (Wilson, 2010). To do this, they have to identify their target population firstly, then derive a sample which they will observe throughout the study. Additionally, they are supposed to be independent meaning they can not to have any relationship with the sample chosen. This is to ensure that the findings in their research are objective and applicable. The researchers have to understand the problem from the general view similar to the one the world has then develop the most efficient methods to gather information. This can be through administering questionnaires in addition to observing the sample population. Knusten and Jonathan (2012) provide that positivist can conduct experiments as they can determine the causality of t hese issues and at the same time acquire necessary and additional information. A positivist approach by researchers is more likely to include the use of questionnaires, surveys, and available statistics (MacKinnon, 2007). This is because they are believed to offer reliable and representative data that will guide the research to conduct and analyze the identified findings. The positivist approach is a good one as it reduces the opportunity for prejudice associated with other approaches. It gives the observer a chance to have a clear mind as they have an independent thinking. In this way, they will be able to make inferences on the reason as to the theory of older workers facing problems when searching for work. According to Monette, Sullivan, and DeJong (2010), as the positivist approach encourages a researcher to use the quantitative method of data collection and analysis, it allows them to get in-depth information that explains the stated phenomena. This makes their research to be quantifiable, objective and applicable to the general public. Survey Research When conducting research on behalf of National Silver Academy (NSA) on how learning experiences can be improved upon, the following survey questions can be applicable: (1) How do you find the learning experience? (2)What areas are you satisfied within the attaining the education? (3)What areas do you feel can use improvement? (4) What are some of your suggestions on improvements that you recommend to ensure the education received is of great quality? (5)What are other critical areas do you believe should be included in the learning process? These survey questions are crucial in conducting the research due to the fact that they are open-ended thus allowing the respondents to give clear and detailed responses. This also makes the answers giving be valid fable and reliable. This is because the researcher will attain deeper information on the topic as the details are in plenty. To ensure the validity and reliability of the research, the survey questions are directly related to the question in hand. The NSA wants to evaluate how the learning experience of the students can be improved upon. The survey questions help the researcher to gather first-hand information from the sample and make inferences based on what he gathers. This will make the findings valid and reliable as what is collected is directly from the source. It is in this light that the questions attempt to identify what is comfortable to the students, what is not comfortable, propose ways to make their learning experience comfortable as well as identifying new add itional features that would help improve their experience thereby providing conclusive findings that will answer the research question. Using a survey, in this case, is beneficial as it provides precise results and is highly representative as the population is large. Additionally, it is convenient for gathering data and has good statistical significance. A possible drawback of using survey, in this case, can be the inflexibility of the technique as the administration right up to a collection of data cannot be changed. Conclusion When conducting a research on social science, it is important for one to ensure that they have formulated the right research question that will address the issue or problem. Consequently, the research design developed should be relative and applicable to the research question formulated. To acquire the best information as well as knowledge on a particular issue, it is advisable for a researcher to use the right approach especially a positivist one to describe and engage the issue. References Crowther, D. Lancaster, G. (2008). Research Methods: A Concise Introduction to Research in Management and Business Consultancy. Butterworth- Heinemann. Gorard, S. (2013). Research Design: Creating Robust Approaches for the Social Sciences. Thousand Oaks. CA, Sage. Healy, P. Devane, D. (2011). Methodological Considerations in Cohort Study Designs. Nurse Researcher 18, pp. 32-36. Knusten, T. L., Jonathan, M. W (2012). Ways of Knowing: Competing Methodologies in Social and Political Research. 2nd ed. New York: Palgrave. MacKinnon, D. P. (2007). Introduction to Statistical Mediation Analysis. Mahwah, NJ: Lawrence Erlbaum. Monette, D. R., Sullivan, J. T., DeJong, C. R (2010). Applied Social Research: A Tool For The Human Services, 8th Ed. Brooks/Cole. Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches, 7th Edition. Pearson Education Limited: UK. Singer, J. D., Willett, J. B. (2003). Applied Longitudinal Data Analysis. New York: Oxford University Press Trochim, W. M. K. (2006). Research Knowledge Base. Wilson, J. (2010). Essentials of Business Research: A Guide to Doing Your Research Project. Sage Publications. Vandenberg, J. R, Ployhart, E. R. (2010). Longitudinal Research: The Theory, Design and Analysis of Change. Journal of Management 36 pp. 94-120. Vogt, W. P., Dianna, C.G, Lynne, M.H. (2012). When to Use What Research Design. New York: Guilford.

Science Analysis Essays - Philosophy Of Science, Critical Thinking

Science Analysis The late 19th and 20th centuries have seen advances in technology and scientific understanding the likes of which have not been seen before in such a short amount of time in known Human history. In the last hundred and fifty years science has advanced so much that one would barely recognize the lifestyle of Humans before all these technological wonders. In fact, if the scientists and thinkers of pre-industrial society had had a glimpse of the technology available to the average early 21st century man they would probably surely think some sort of sorcery was involved and would not believe for one moment that all these technological innovations were based on concepts of the governing laws of the universe that have applied all through mankind's history. In fact, modern science looks pretty solid when one examines all of its wondrous creations and the fact that new ones keep coming out daily. For instance, it would appear that modern science has correctly solved the understanding of concepts and principles which govern how electricity flows in a circuit. After all, computers, hair dryers, TV's and other such electronic devices use this scientific understanding to function properly and in turn most people use such devices every day, thus is this science proven every time such a device is used successfully? It is easy to classify such scientific understanding as fact when devices built upon the science work and work very dependably at that. However is this science fact as would appear, or is merely conjecture based upon an observable phenomenon? Perhaps something entirely different happens when we throw the switch on a light bulb and it illuminates than what science says happens. Even though the light bulb lights up every time, that does not necessarily mean that the scientific understanding of how the light bulb works is true. Take for instance the scientific principles of projectile motion. In a simplified form, current physics explains that projectile motion is composed of two components. A y component which describes the objects path in a vertical direction and the x component which describes the object's motion in relation to a horizontal direction. This explanation show that projectiles travel in an arc and its has been proven countless times through experiment upon experiment since its original conception. However, the modern principles of projectile motion is not how scientists have always explained the phenomenon. In fact, the theory proposed by medieval scientists in drastically different from what is now accepted. This scientists of yesterday tried to explain projectile motion from what they observed and the most likely example of projectile motion that a medieval scientist would have seen would be a catapult or some other similar device. When someone on the ground observes such a device in action it is hard to see that the object moves in an arc because the object is usually observed from the back (hopefully not the front) rather than from the side. Scientists would observed that object appeared to move up at a fairly constant rate then go smashing into the ground some distance later. Thus, the theory that they adopted to explain this motion was that an object had a certain amount of energy when it was thrown. This energy, which they called "impetus" caused the object to go up in a straight line at whatever angle it was fired at and once the object reached its maximum height, it used all of its impetus and fell straight down in a vertical line to the ground. This theory of projectile motion existed for some time and it was not until scientists such as Galileo started conducting sound scientific experiments that the modern ideas of projectile motion were formed. Thus it is evident that even if a device (the catapult in the above example) harnesses some phenomenon, the explanation for the phenomenon is not necessarily true just because the device works. This example instead shows what science really is. Science is an attempt by Humans to explain the world around us. When something is observed, a scientist begins to propose ideas as to why something is happening the way it is. The scientist uses all the current scientific theories to support his new idea and also uses experimentation to test the new idea. Over time through experimentation the idea is refined and if it appears to be sound then it is accepted as theory. However, in the future a new breakthrough may come about which renders this old theory obsolete and scientists at the time of the discovery will realize

In The 1990s The Personal Computer Revolution Turned Into The Social C

Tv In the 1990s the personal computer revolution turned into the social computer revolution. The thrill of having sophisticated computer power on your desktop turned out to be just the beginning, once your machine could connect to everyone else's via telephone lines. There is a global computer the size of humanity taking shape. Now that everybody can publish their own interests to a world audience on the Net, we learn irreversibly that the world is far stranger and more interesting that we would ever guess from magazines, books and broadcast media. Our sense of the world is altered and, oddly enough, in an optimistic direction. Two simple-seeming devices -- search engines and links -- have made search-space on the Internet more exciting than outer space. It is more current and diverse than any encyclopedia, and it's inhabited with real people. However remote-seeming your query with a search service like Alta Vista, within minutes you find yourself on the home page of someone who has made that subject their life's obsession. What he or she has to say raises questions you would never have thought to ask. And they provide links to even more astounding sources. Web surfers experience a giddy sensation of boundless variety and boundless possibility. How the world talks to itself is permanently changed. In the jargon, it has shifted from one-to-one (telephone) and one-to-many (broadcast) to many-to-many (the Net). Power is taken from the editors and distributors in huge over-cautious corporations and handed to no-longer-passive, radical everyone. Individuals on the Net initiate and control content to suit themselves and those they can interest. (This makes governments nervous.) The Net is an antidote to broadcast news. The news tells you about a shocking earthquake and you're depressed. The Net gives you the people who are helping the earthquake victims and provides firsthand reports: I was out in the garden when it hit, and I noticed that suddenly the ground was covered with earthworms. Some have described most activity on the Net as merely vanity publishing or advertising. Those are left-over broadcast terms whose meaning is changed in the Net environment. Grass-roots advertising is what assembles new communities of interest and whole new ecologies of knowledge. If we had any idea how wildly interesting vanity publishing could be when it is cheap and plentiful, we would never have condemned it.

Critical Writing Mary Kays Lesson in Leadership

Critical Writing Mary Kays Lesson in Leadership Executive Summary The article has been written by Alan Farnham. Mary Kay’s novel sales procedures and methods have aimed at enhancing the self-esteem of her sales force. Today, Mary Kay Ash Co. is the leading direct-sales company of cosmetic all over the United States. Mary Kay started her business in 1963 by selling beauty products under the name of Mary Kay Ash.Advertising We will write a custom critical writing sample on Critical Writing: Mary Kay’s Lesson in Leadership specifically for you for only $16.05 $11/page Learn More Mary Kay has developed important techniques to motivate and compensate her employees. She provides her consultants a high amount of compensation, Cadillacs, commissions, yearly trips for the best sales person of the year and above all enables them a highly friendly working environment to improve their self-esteem and sense of confidence. She has made her sales force a part of her family by calling them her â€Å"daught ers†. She has trained her employees in the same manner. Therefore, they also treat their customers in the same way. The writer has mentioned a number of positive aspects of the Mary Kay’s corporate culture, and the way she has applied the advanced techniques for motivating her employees. However, the article has been written in an informal manner. The author has not mentioned any biased opinions about the company. Furthermore, the writer has not emphasized upon the downturns the company had to face. The statistics should have been shown in the article to prove that the information provided is correct and prà ©cised. Although, the ending of the article is very appealing, as the writer has left a sense of enthusiasm in every person’s mind who is working for other companies by stating a tempting statement, The genius of great leaders is that they understand money is only one of the things that make people light up. Applause and prizes do it too† (Farnham, 199 3). Body The article depicts the corporate culture of Mary Kay Ash Co. In 1937, Mary Kay was working for Stanley Home Products. She was direct-selling cleaners and brushes to the housewives and other women. She was really poor at that time. She dreamed of having her own business. In the year, 1963 Mary Kay started her own business by selling beauty products. Her son Richard Rogers supported her in the business. The sales revenue of the company grew rapidly, and today it is the leading direct-selling cosmetic company in the United States. The company consists of more 300,000 employees, who are mostly women.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The corporate culture of Mary Kay Co. is egalitarian in which the company’s environment is impersonal, very task-oriented, the performance of employees is highly counted, motivation techniques applied in this cult ure are appealing and encouraging for the work force. Mary Kay is highly supportive to her employees, she calls them her â€Å"daughters†, and on the workplace they are called as consultants. The most exceptional features of Mary Kay Cosmetics is the eagerness of its employees. The top performers are showered with generous gifts and appreciation from the public. Every year she gives her best employees many awards such as pink Cadillacs, yearly vacation trips, diamond jewelry and a high amount of commission. As mention in the article John Kotter, the professor of Harvard Business School states that, â€Å"Mary Kay is an opportunity-generating machine† (Farnham, 1993). According to Mary Ash, feting is the most important aspect for creating a well-balanced corporate environment, and is the best means for the company’s success. The employees are given inspecting ribbons made up of gold or metal bands that helps to motivate the sales force, and helps to achieve the r equired tasks or goals. Every year a seminar is held for all the company’s work force on which Mary Kay crowns the women who are the best performers in the sales and recruiting throughout the year. She has built a sense of leadership and self-respect in her employees’ minds. She also provides benefits to the husbands of the women who are working for her company. The style and concepts of her corporate environment was once the focus of enjoyment in the business world, but today all other companies are highly impressed by her motivating techniques, and are studying her methods to boost the self-esteem of their employees. In the article, the writer has stated all the positive features of the Mary Kay Co. The article has also been written in an informal manner. The writer has overlooked the biased and opposing opinions for the company. The writing depicts that the company has never seen any ups and downs in the business world. The research shows the writer’s persona l ideas only.Advertising We will write a custom critical writing sample on Critical Writing: Mary Kay’s Lesson in Leadership specifically for you for only $16.05 $11/page Learn More It doesn’t show that a thorough research has been made. The author has used statistics to demonstrate the points, but fails to specify the source. There are no references included at the end of the article. The writing raises a number of questions in readers’ minds that should the reader rely upon the statistics the writer has mentioned, or is the information provided truthful. It can also be the writer’s personal creation because only the positive aspects have been mentioned in the article. Furthermore, there are no sources and references available creating a doubt in the reader’s mind. Conclusion The article has been written in a highly appealing manner, especially the ending leaves a curiosity in the reader’s mind that when will other companies also implement such ways and procedures to motivate their employees. However, if the writer would provided sources and reference at the end of the article, and would have mentioned some opposing opinions the article would have been more reliable and prà ©cised. References Farnham, A. (1993). Mary Kays Lesson in Leadership. Fortune , 1.

Tillies - Marketing Plan Term Paper Example | Topics and Well Written Essays - 2000 words

Tillies - Marketing Plan - Term Paper Example p to clients to all beach events including beach parties and theme nights Establish presence on social media including Twitter and Facebook Establish an employee training program by arranging workshops with foreign trainers Implement an electronic customer feedback system Establish employee rewards and discount program after one year of service Purpose Tillie’s Day Spa seeks to offer a wide-range of tailor-made spa services by foreign qualified and certified professionals for all generations, primarily those between 25-45 years of age. Marketing efforts shall be aimed at providing a glamorous decor with special lighting, textiles and music in the spa tents/rooms along with aroma therapies with scented, exotic candles and 100% natural lotions and oils. Picture Tillie’s Day Spa will attract its clients through social media, hotel referrals as well as wedding planners to try its services. Upon reaching the venue the customer is welcomed by female dancers from around the wo rld with specific days allocated to each type of dance. For instance, African dance will be held on Mondays whereas, belly dancing on Saturdays. The customer chooses with room to enjoy the spa services in, depending on his/her preferences and mood. Upon leaving with a look as fresh as a flower the customer returns and brings along her co-workers and neighbors for company as well as earning the reward points that will be added to her loyalty card upon the number of referrals she makes. This way the customer base expands as the elites and executive women continue to pour in to enjoy this high-end, sophisticated ambience. Staff shall greet these women with smiling faces and a glass of their favorite cocktail drink and escort them to their rooms. Special attention shall be paid to cleanliness. However, the staff shall not be dressed in uniform but as per the respective themes that will vary on a daily basis. These themes include African, American, Thai, Arabian and various others. Gap D ashboard The Gap Dashboard shall be used to address primary goals that will form the basis of marketing, tactical, strategic and personal decisions. Some tactical goals, however, shall not be tracked via this dashboard but through the Milestones chart. Key marketing metrics shall be accounted for by the Gap Dashboard every 3 months during the first year and bi-annually thereafter. Hence, actual results shall be compared against these goals to observe any variances. Marketing goals primarily include revenue and sales maximization of Tillie’s Day Spa along with the attainment of high customer return rate in a period of 3 years. The strategic goal of becoming a top quality day spa in Virginia shall be measured by attestation of ASQ Certification. Personal goals shall pertain to the increased involvement of the CEO in marketing activities, most importantly establishing PR with hotels and high-end restaurants. The following tactical goals shall be measured quantitatively: Ideal Cu stomer Day Spas usually have a