Marketing Plan Research Paper Example | Topics and Well Written Essays - 2000 words - 2

Marketing Plan - Research Paper Example For instance, the provision of primary care to them needs to address their varied needs. N-generation has never experienced the pre-internet world and is already technology focused. This means that the primary care services need to incorporate the technological aspect of it for it to thrive in this market. On the other hand, Baby Boomers and generation X embraces both the physical and technological aspects of the services, although they are not technologically inclined. However, they prefer high quality services since they have preference for value for their money. Therefore, the paper will discuss the marketing plan for a primary care business to be situated in the suburb of Washington DC that mainly consists of Baby Boomers, generation X and N-generation. The research document will further highlight a plan of office requirements for these generations. The community is comprised of Baby Boomers, generation X and N-generation white-collar workers, mostly employed by high-tech and consulting firms, thus the need to come up with an all inclusive office plan that takes care the interests of these generations. According to ONeill (2009), we are living in an era where office design is completely dominated by the Baby Boomer’s worldview. However, currently almost 50 % of the workforce comprises of generation Y. Since generation X is very active, they a need working place that is very engaging. For Baby Boomers and N-white collar professionals, their workstations need to be installed with high-tech equipment since they have really embraced technology. Many departments would be communicating with each other. Therefore, the office needs to be built in way that it offers facility to work in multiple states. This is something that has been embraced by Baby Boomers and N-white collar professionals. Most of them need offices that offer a coustic privacy to their activities. For both generations, having quality-meeting rooms is considered very crucial. Hey also need